Fjällräven: equipment for your next route?

Fjällräven (339 articles)

Men's High Coast Lite Pullover Kids Logo T-Shirt Women's Greenland Down Liner Vest Kånken Art T-shirt Women's Abisko Midsummer Zip Off Trousers Women's Abisko Trekking HD Tights Women's Canada Blouse Women's Vardag Pile Fleece Men's Greenland Jacket Men's Kaipak Trousers Men's Singi Padded Vest Men's Övik Fleece Zip Jacket Women's 1960 Logo T-Shirt Women's Kaipak Curved Trousers Men's Arctic Fox T-Shirt Women's Abisko Trekking Pro Tights Women's Expedition Pack Down Anorak Men's Övik Lite Fleece Vest Women's Kiruna Liner Parka Men's Fjällräven Logo T-Shirt Men's Abisko Lite Trekking Jacket Women's Keb Agile Pants Women's Fjällblomster Logo T-shirt Men's Greenland No.1 Down Jacket Men's Fjällräven Equipment T-Shirt Women's 1960 Logo Badge Sweater Men's Walk With Nature T-Shirt Women's Övik Rib Sweater Men's Abisko Hybrid Trail Trousers Men's Keb Trekking Shirt Women's Övik Lite Fleece Jacket Women's Nature T-shirt Women's Expedition Down Hoodie Jacket Men's Abisko Trekking Shirt Men's Vardag Lite Fleece Sweater Men's Vardag Lite Padded Jacket Women's Stina Fleece Jacket Women's Expedition Long Down Parka Women's Abisko Midsummer Trousers Women's Övik Fleece Hoody Women's Abisko Lite Fleece Jacket Men's Abisko Hike Shorts Men's Abisko Trail Shirt Men's Övik Knit Sweater Women's Abisko Grid Fleece Hoodie Jacket Women's Karla Lite Jacket Women's Nuuk Parka Women's Abisko Lite Trekking Jacket

It all started very small at Fjällräven. As a 14-year-old boy scout, Åke Nordin would never have expected the things he made to become an important outdoor brand.

From self-made backpacks to outdoor outfitter

In 1950, Nordin planned a long hike, but his backpack was unsuitable for heavier loads. So, he created his own backpack in his parents' shed by attaching a cotton bag to a wooden frame. This provided excellent weight distribution and made it easy to carry heavy loads. Word got around. Reindeer herders heard about it and also had some of these backpacks made.

After his military service, Nordin founded Fjällräven, which translates as Arctic Fox, in 1960. The company's registered office was the family's one-room apartment in Örnsköldsvik. From this, the current product range gradually developed. Condensation-free tents, outdoor jackets, and sleeping bags followed the backpacks. Some products from the company's first decade are still in the range and have become classics, such as the Greenland Jacket (in the range since the 1960s ) or the Kånken school backpack (produced since the 1970s).

Fjällräven - Robust and durable outdoor products

From the beginning, Fjällräven has focused on durable products suitable for outdoor use. “We develop,” explains press officer Philipp Kloeters, “outdoor equipment that draws its inspiration from nature and uses the wilderness as a test bed. If you're spending a lot of time outdoors, you need to be able to rely on your equipment. Of course, robustness and durability are very important criteria. At Fjällräven, we also focus on robust and durable products because we are impressed by the fact that these are better for the environment than short-lived trend items that only last for one season.” After all, the longer a jacket or tent is used, the better its environmental performance.

“... a special responsibility towards people, animals, and the environment...”

But Fjällräven also ensures that environmentally friendly processes are used in production. As an outdoor company, says Kloeters, the company has “a special responsibility towards people, animals and the environment. Just as true outdoor enthusiasts leave their campsite so that others can enjoy the beauty of untouched nature after them, we as a company strive to minimize the negative environmental impact of our actions. After all, future generations should also have the opportunity to go out into nature and enjoy it.

Fjällräven's products now increasingly use recycled or organic materials. From 2015, only products without water-repellency treatment containing perfluorinated chemicals (PFCs) will be manufactured, such as the new hardshell collection.