Fjällräven: equipment for your next route?

Fjällräven (337 articles)

Women's Keb Insulated Trousers Men's Expedition Pack Down Jacket Långtradarkeps Cap Women's Övik Knit Roller Neck Sweater Men's Övik Rib Sweater Men's Buck Fleece Vest Men's Abisko Trail Stretch Shorts Women's Keb Fleece Hoodie Jacket Men's Reporter Lite Vest Singi 48 Backpack Men's Skog Shirt High Coast 22 Duffel Women's Övik Twill Blouse Women's Kaitum Fleece Men's Singi Heavy Flannel Shirt Men's Övik Round-Neck Pullover Re-Kånken Backpack Women's Keb Eco-Shell Jacket Kånken No. 2 Färden Duffel 50 Travel Bag Men's Fjällglim Shirt Women's Abisko Trail Stretch Shorts Kånken Weekender Bag Greenland Top Backpack High Coast 36 Duffel Men's Lada Sweater Kånken Laptop 15" Backpack Passport Wallet Men's Övik Fleece Half Zip Sweater Men's Forever Nature Long Sleeve Men's Singi Flannel Shirt Men's HC Hybrid Wind Jacket Kånken Messenger Bag Women's Övik Lite Fleece Vest Men's HC Hydratic Trail Jacket Men's Abisko Trail Stretch Pants Men's Abisko Lite Fleece Half Zip Pullover High Coast Bag Men's Övik Lite Fleece Half Zip Sweater Övik Knit Hat Men's Abisko Midsummer Jacket Women's Abisko 6" Shorts Tights Men's Abisko Midsummer Shorts Men's Övik Air Stretch Shirt Expedition Down Heater Beanie Kajka 55 Backpack Reversible Bucket Hat Abisko Sun Hat

It all started very small at Fjällräven. As a 14-year-old boy scout, Åke Nordin would never have expected the things he made to become an important outdoor brand.

From self-made backpacks to outdoor outfitter

In 1950, Nordin planned a long hike, but his backpack was unsuitable for heavier loads. So, he created his own backpack in his parents' shed by attaching a cotton bag to a wooden frame. This provided excellent weight distribution and made it easy to carry heavy loads. Word got around. Reindeer herders heard about it and also had some of these backpacks made.

After his military service, Nordin founded Fjällräven, which translates as Arctic Fox, in 1960. The company's registered office was the family's one-room apartment in Örnsköldsvik. From this, the current product range gradually developed. Condensation-free tents, outdoor jackets, and sleeping bags followed the backpacks. Some products from the company's first decade are still in the range and have become classics, such as the Greenland Jacket (in the range since the 1960s ) or the Kånken school backpack (produced since the 1970s).

Fjällräven - Robust and durable outdoor products

From the beginning, Fjällräven has focused on durable products suitable for outdoor use. “We develop,” explains press officer Philipp Kloeters, “outdoor equipment that draws its inspiration from nature and uses the wilderness as a test bed. If you're spending a lot of time outdoors, you need to be able to rely on your equipment. Of course, robustness and durability are very important criteria. At Fjällräven, we also focus on robust and durable products because we are impressed by the fact that these are better for the environment than short-lived trend items that only last for one season.” After all, the longer a jacket or tent is used, the better its environmental performance.

“... a special responsibility towards people, animals, and the environment...”

But Fjällräven also ensures that environmentally friendly processes are used in production. As an outdoor company, says Kloeters, the company has “a special responsibility towards people, animals and the environment. Just as true outdoor enthusiasts leave their campsite so that others can enjoy the beauty of untouched nature after them, we as a company strive to minimize the negative environmental impact of our actions. After all, future generations should also have the opportunity to go out into nature and enjoy it.

Fjällräven's products now increasingly use recycled or organic materials. From 2015, only products without water-repellency treatment containing perfluorinated chemicals (PFCs) will be manufactured, such as the new hardshell collection.